GlobalAtlanta: Making Coke Affordable in Ice-Cold Mongolia

It’s easy to take for granted that a cold Coca-Cola is just a cooler or vending machine away, no matter where you are in the world. But in Mongolia, a sparsely populated nation with only 3 million people and very few factories, it’s hard to overlook the logistics that make this possible. Mongolia became a democracy in the early 1990s and is still ironing out its vision of capitalism. Despite growing interest in its mineral wealth, the country remains relatively undeveloped. Only a handful of paved highways intersect in Ulaanbaatar, the capital city. A few rail spurs jut north through Russia or south toward China, lined with trains mostly carrying exported coal. To read the full article, click hereMaking Coke Affordable in Ice-Cold Mongolia

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