We Are Social: Social, Digital and Mobile in Mongolia

Mongolia is the world’s most sparsely populated country, but that doesn’t stop us including it in our SDMA coverage. The data on this North Asian country is a little sparse too, but given that around 30% of Mongolia’s population is nomadic, this is perhaps unsurprising. This mobile lifestyle may be one of the main reasons why the country has such a high level of cellphone penetration though; official figures put the rate at 88%, but recent estimates suggest the figure is quickly approaching 100%. To read the full article and view the presentation slides, click hereSocial, Digital and Mobile in Mongolia

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